For decades, Color Wow has changed women’s lives by solving unmet beauty problems with innovative products. And now, with Color Wow, they’re solving every issue related to color-treated hair.
Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation.
Our pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions.
From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of color-treated hair, we’ve earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products.
However, our greatest honor is the life-changing impact our products have on women
around the world.