The Living Proof Difference
the “no list”responsible performance. no compromises.Ingredients aren’t black and white, or simply good or bad. Here, we break it down for you.Pthlalates: In personal care, they can be found in fragrances. We don’t use them because they’re thought to be endocrine disruptors.Parabens: A type of preservative, parabens are found in beauty products to prevent bacteria and mold. Parabens were thought to be endocrine disruptors. And while there isn’t strong research to support the health risks of parabens, we know our consumers don’t want them in their products, so we don’t use them.Formaldehydes (Donors + Releasers): A type of preservative, formaldehyde donors release a small amount of formaldehyde over time to prevent the growth of microorganisms. While formaldehyde donors are considered to be safe at low levels, there are some studies that show that formaldehyde can cause allergic contact dermatitis in skin. We’ve chosen to use other preservatives in our formulas that are less likely to cause this type of allergic response.SLS + SLES: Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) are effective cleaning agents used in a wide variety of personal care products, such as shampoos, body wash, and toothpaste. However, they can be a little too effective and can actually strip and dry your hair. While SLS and SLES are safe for use in shampoos, we formulate our shampoos with alternative surfactants that are effective, yet mild and gentle.cruelty-freeLiving Proof is a part of PETA’s Beauty Without Bunnies program. We are cruelty-free, and conduct absolutely no animal testing.
Healthy Hair MoleculeOur proprietary ingredient that repels dirt, resists humidity, polishes and protects hair strands, and smooths hair—without weighing it down. The result? Healthier hair over time.Thickening MoleculeOur patented molecule that creates a microscopic pattern of thickening dots on your hairs’ strands, bringing long-lasting fullness and thickness to your hair.Volumizing +Texturizing MoleculeOur molecule delivers big volume and texture to hair without weighing it down. It can work on dry hair for instant results—anywhere, anytime.Locking MoleculeOur molecule forms a protective layer to help lock in color and improve overall hair health. It replenishes the outer layer of hair, which is often damaged during the color process.