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Vegan, Cruelty-Free Hair Products

Promote a fresh and natural haircare philosophy with Aluram beauty products. Using only pure, clean ingredients, Aluram has risen to the upper echelon of the natural beauty products industry. These vegan, cruelty-free hair products are made enriching oils and extracts that are safe for hair as well as the environment. The luxurious results have made Aluram a leader in the natural beauty products industry.

Almost every formula includes coconut water, which is rich in powerful substances like amino acids, potassium, vitamin C and electrolytes. Using these coconut water-based beauty products is an easy and effective way to infuse every strand with supple strength and beautiful shine. These nutrient-dense hair products also include marula oil, a powerfully hydrating oil that protects hair against harsh environmental conditions.

Chose uncompromised beauty products with Aluram natural hair essentials from Princess Professional. We’re here to help creative stylists find the best resources for doing hair better. Contact us today to learn more about Aluram’s luxurious hair products, including shampoos, conditioners and styling products.


Vegan, Gluten Free, Paraben Free, Cruelty Free, Sulfate Free, Color Safe


Since its discovery thousands of years ago, the coconut has played an impactful role in agriculture, medicine, and beauty. Known as “nature’s most perfect water”, the refreshing juice hidden within the coconut is a rich, hydrating elixir packed with Electrolytes, Amino Acids, Vitamin C, and Potassium.

These nutrients are essential to the health & beauty of your hair; infusing strands with hydration, strength and shine.  Not only does coconut water aid in promoting healthy hair, it also aids in a healthy scalp; the foundation of softer, stronger, more luxurious hair.

If coconut water is so perfect, why not use it in everything? Better yet, why not make it your base?

Coconut water is the base for every Aluram product possible, because when it comes to your hair too much of a good thing is a great thing. Cold-pressed from ripened coconuts to ensure retention of nutrients and antioxidants, this is nature’s most pure & perfect water.

Coconut water
marula oil

our secret is hidden in plain sight

Aluram’s name and natural beauty is also inspired by Marula Oil, which is infused into each of our products. The people of Tsonga, Mozambique and South Africa have been using Marula Oil for hundreds of years for natural remedies and beauty rituals.


Harvested in South Africa from the nut inside the Marula Fruit, Marula Oil protects skin and hair from environmental conditions that may dehydrate.


Unlike traditional hydrating oils that are thicker and coat the hair yet do not penetrate, Marula is a smaller molecule which absorbs into hair, sealing, smoothing and repairing the cuticle.


Rich with Oleic and Omega Fatty Acids, Marula aids in promoting moisture and hydration while also providing a protective layer of nutrients and antioxidants.


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