The magic of the Wet Brush™ is in the specially formulated IntelliFlex™ bristles. IntelliFlex™ bristles are thin, strong and very flexible. They have intelligent flexibility – flexible on one stroke and firm on the next.
The adaptive flexibility of IntelliFlex™ eliminates all tugging, tearing, pulling and ripping. No split ends, no hair loss. It provides healthy brushing and detangling, creating the perfect transition from wash to style!
The Wet Brush quickly and painlessly detangles even the thickest, most stubborn hair thanks to its revolutionary bristles. Specially formulated, The Wet Brush’s IntelliFlex bristle is designed to be ultra thin and flexible, yet still have rapid recovery memory to instantly bounce back to its original form. In addition, the ball tip bristles provide a massaging action that stimulates circulation at the follicle and is a proven benefit for hair health.